Reports
The monthly report writes itself and sends itself.
The number a client reads in the email is the number you see on the screen. Both come from the same warehouse, on the cadence you set.
Reports · scheduled
Four surfaces, one document.
Everything a client asks about the month (what moved, what drove it, what happens next), answered before anyone has to ask you.
- The report
- Clicks, impressions, CTR, average position, query and page counts for the period, each against the period before it, with the day-by-day chart and your annotations marked on it.
- Evidence
- The rows underneath the headline: which queries and pages gained, which lost, and how much of the movement each one accounts for.
- Next steps
- What the platform thinks is worth doing next, drawn from the same opportunity and issue data the app ranks in Fix First and Opportunities.
- Delivery
- Weekly or monthly, to as many as 20 email addresses, plus an in-app notification for everyone on the property.
Set it once. It keeps going.
Delivery is a setting, not a chore, and every other report in Prism is portable too.
- Weekly or monthly
To as many as 20 recipients per property, by email and in-app notification, on the cadence you set once.
- Saved views
Any report keeps its filters, dates and segment, and shares by link with somebody who has no Prism account.
- CSV out
Any report table exports to a spreadsheet.
Elsewhere in Prism
Every number in it traces back somewhere
- Data warehousing The period numbers and the year-on-year comparison come out of your own kept history, so year three still has year one to compare against.
- Actions Annotations are marked on the report's chart, so a spike has its explanation attached.
- Segments Save a view scoped to non-brand queries and the report of it stays scoped.
- Traffic GA4 sessions, conversions and revenue for the same period, when GA4 is connected.
More of the platform
- AI Visibility Monitor brand mentions across ChatGPT, Claude, Gemini and Perplexity: prompts on a schedule, every answer kept in full, every cited source listed. 18 reports.
- Search Performance 17 reports over your Search Console data: queries in striking distance, cannibalised pages, position changes, month on month, and the day Google swapped the page that ranks.
- Site Health Crawl and Lighthouse-score every page, then sort the findings by what each does to traffic: broken while earning, recoverable losses, upside, housekeeping. 14 reports.
- Traffic 4 GA4 reports (Overview, Acquisition, Engagement, Conversions & Revenue) on the same property, date range and comparison period as your Search Console data.
- Brand Brands, products, competitors, audiences and markets, edited once and read by every prompt and report. Standardize merges NIKE, Nike and Nike Inc so they count once.
- Actions Alert rules on clicks, impressions, CTR and position, checked every sync, with anomaly detection beside them. What fires becomes a task with an owner and a due date.
The next report goes out on its own.
Connect a property, pick weekly or monthly, type the addresses. On any plan. How agencies send one per client.