Count every mention as you, however they spell it.
One list of who you are, what you sell and who you compete with, read by every prompt Prism writes and every report that counts a mention.
One vocabulary makes every number more accurate.
Nothing on this screen produces a report. Everything on it decides what the reports count: miss an alias and share of voice undercounts your own mentions.
- Brand
- Your own name and every alias people use for it: what turns a mention in an answer into a mention of you.
- Products
- The things you sell, so a prompt about a product line can be told apart from a prompt about the company.
- Competitors
- The rivals you already know about. The ones you do not get found for you, further down this page.
- Sectors
- The markets you compete in, used to frame prompts and to group topics.
- Audiences
- Who you sell to, and how a prompt gets written in a customer's words rather than a marketer's.
- Topics
- The subjects you want to be the answer to, shared by AI Visibility topics and query clustering.
- Markets
- The countries and languages you care about, so a report can be cut by market.
The engines spell you three ways.
Standardize merges the variants into one canonical brand, and the merge runs backwards over the answers already stored.
- Standardize
Abbreviations, misspellings and legal suffixes merged into one brand. Competitors get the same merge, so one rival in three spellings counts once.
- Rivals, discovered
A brand that keeps turning up beside you arrives here with a count of how often, and a button to start tracking it.
- Entity presence
What Google's Knowledge Graph currently says your brand is, beside your own list.
Frequently asked questions
What exactly is in the vocabulary?
Seven lists: your brand, products, competitors, sectors, audiences, topics and markets. Each entry carries the aliases it is detected by, and the same lists are read everywhere. Prompts are written from them, and every report that counts a mention counts against them.
What does Standardize do to answers already stored?
It re-counts them. Every answer is kept word for word, and the counting runs against the current vocabulary whenever a report is read, so a merge you make today applies to the answers you collected last month. The stored text itself is never rewritten.
Where do untracked competitors come from?
Out of the answers themselves. Prism reads each stored response for the brand names it contains, and a brand that appears without being in your tracked set is listed as untracked, with a count of how often it turns up and a button to start tracking it.
Elsewhere in Prism
Every report downstream counts against this list
- AI Visibility Mention detection, share of voice and the competitor leaderboard all count against these names.
- Search Performance Branded Search splits your queries into brand and non-brand using the brand list and its aliases.
- AI answer monitoring Prompt templates are written from your products, audiences and sectors rather than from a generic list.
- Segments A brand-versus-non-brand segment is the most common one people build, and it starts here.
More of the platform
- AI Visibility Monitor brand mentions across ChatGPT, Claude, Gemini and Perplexity: prompts on a schedule, every answer kept in full, every cited source listed. 18 reports.
- Search Performance 17 reports over your Search Console data: queries in striking distance, cannibalised pages, position changes, month on month, and the day Google swapped the page that ranks.
- Site Health Crawl and Lighthouse-score every page, then sort the findings by what each does to traffic: broken while earning, recoverable losses, upside, housekeeping. 14 reports.
- Traffic 4 GA4 reports (Overview, Acquisition, Engagement, Conversions & Revenue) on the same property, date range and comparison period as your Search Console data.
- Actions Alert rules on clicks, impressions, CTR and position, checked every sync, with anomaly detection beside them. What fires becomes a task with an owner and a due date.
- Reports One executive summary of the period and what moved it, emailed to up to 20 recipients weekly or monthly. Every other report saves, shares by link and exports as CSV.
Ten minutes on the vocabulary pays back on the next run.
Fill in the brand, its aliases and a few competitors, and the reports count the right things on the next run. Not sure the engines mention you at all? Check in a minute, free.